The (subtle) second coming of Google+


Don’t look now, but Google’s getting into social — again.

Actually, let me rephrase that: Google’s been getting into social for a while now. It’s just been doing it in a less lofty, more piecemeal manner than what we’ve seen in the past.

Google officially pulled the plug on its high-profile Google+ service in the spring of 2019, as you may recall — though, interestingly enough, it actually announced the timing of that shutdown exactly two years ago today. At the time, it seemed like the end of Google’s social ambitions. But it’s becoming increasingly clear that wasn’t entirely right.

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