Nike Is Suing MSCHF, Maker of Lil Nas X’s ‘Satan Shoe’

  • Nike is suing MSCHF for trademark infringement over the retail startup’s “Satan Shoe.”
  • MSCHF collaborated with Lil Nas X for the shoe, which sold out in under one minute on Monday.
  • MSCHF’s shoe looks like a modified Nike Air Max 97 and includes the brand’s trademark Swoosh.
  • See more stories on Insider’s business page.

Nike filed a lawsuit against MSCHF over the “Satan Shoe,” made in collaboration with rapper Lil Nas X.

Nike accused MSCHF of trademark infringement for using the Air Max 97 shoe for inspiration for the “Satan Shoe,” which adds red ink and a drop of human blood to the midsole.

The retail giant said MSCHF “unauthorized” Nike-inspired shoe confused consumers into thinking Nike had created the product. Nike claims MSCHF’s use of the company’s trademark “swoosh” confused and misled consumers.

Nike claims customers have called to boycott the store over MSCHF’s shoe. Basketball player Nick Young tweeted he debated wearing Nike over the “Satan Shoe.”

“Nike files this lawsuit to maintain control of its brand, to protect its intellectual property, and to clear the confusion and dilution in the marketplace by setting the record straight — Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the suit reads.

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The company also claims it has suffered “significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism.”

The “Satan Shoe” sold out in under one minute, MSCHF told Insider Monday morning. MSCHF released 666 pairs for $1,018 each as a nod to the Bible verse Luke 10:18: “So He told them, ‘I saw Satan fall like lightning from heaven.'” 

Nike previously told The New York Times the retailer had no involvement with the MSCHF shoe. “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them,” the company said in a statement to the Times. 

MSCHF previously knocked off the Nike Air Max 97s by turning them into a Jesus-inspired sneaker filled with holy water that came from the Jordan River and was blessed by a priest. The retailer sold one pair of the “Jesus Shoes” for $3,000.

MSCHF was not immediately available for comment.

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