I love activities in the past few years travel support and spoke of the many different industry events. At their core, they are all about creating memorable experiences and bringing together the community to learn, network and build relationships.
In the past few months, with work-from-home command, to prevent a person’s cooperation, we in all more hungry than ever. Workshop attendance has skyrocketed globally, and the system has crashed, try to deal with the crowd of online participants to participate in the first virtual activities.
There are so many activities to virtual, and reduced labor becomes the norm, we now see the event organizers to push past the traditional 2D platform, such as On24, the Microsoft team in and out in an effort to provide a more fully immersed and involved. The tools they use fit into two categories. I called them 2. 5D and 3D.
2.5 D platform provides an interface that mimics the real world environment of complete inventory of a person or avatar. They are a step on the narrow of the world, but ultimately failed to pay the promised immersive environment. They are not avatar-driven, and just more fun to skin 2D content. Some examples of these types of platforms including vFairs and MeetYoo.
Surprisingly, these platforms are often more expensive compared to the new 3D platform, the current emerging within the virtual event software space. vFairs start at $ 8K each event and from there, many 2D and 2. 5D platform, does not provide a”one and done”pricing; but the need to enter into one-year contracts in the tens of thousands of dollars.
Not your mother 3D
3D platform on the other hand, provide a real immersive space. They are created from the 3D Builder module and allows free movement in a virtual space. You can visit the many such a platform, not just a virtual reality headset but also by many devices, including smartphones and portable computers, allowing different levels of immersion in the same event or experience. This can make your virtual event strategy, the future evidence of more and more users to VR solutions for work at home and productivity. 3D event platform includes MootUp,staples is the world’s largest,LearnBrite,VirBELA, participation, AltSpace, as well as a handful of other people.
Most of these platforms offer a monthly subscription rate, rather than an annual contract, because they are eager to onboard the user. Staples is the largest monthly rate starts $ 500 for 50 seats, and the increase based on the number of participants. VirBELA provides an entire virtual campus, can accommodate 25,000 or more users start at $ 2,500 per month. LearnBrite offer subscriptions start at $ 99 per month VR ready and includes voice and video conferencing and a complete library of 3D assets, with no coding required.
By all reports, these actions and the future of 3D simulation activities of the platform have seen a considerable increase in demand since the outbreak of the COVID-19. According to Alex Howland President and co-founder of VirBELA, the platform”has been seen more than 653%increase in virtual events and 12-fold increase in monthly active users.” CEOs of MootUp,LearnBrite, and staples is the world’s largest, also said they have experienced at least a 100% increase in demand since March.
VirBELA recently hosted Laval virtual world to the annual event on its platform, the registration of the 11 000 participants from 150 countries, with six simultaneous conference tracks with over 3000 of the meeting. (See a video of the experience.) These figures dispel the myth, VR-ready 3D simulation activities can only support a handful of users. In fact, these new 3D platform is a mica, rather than some of the long-term existence of an enterprise technology company, still house everything in the Prem. Rely on the cloud giant-like program and Google Cloud indicator”not a problem,”according to staples is the world’s largest Chief Executive Officer, and John Freeman. Ability to scale has become quite a lot of attention due to the SAP system and the collapse of its virtual annual customer event last month. According to Freeman, his 3D platform recently to support millions of users in a national television campaign launched in India.
3D such a memorable experience
So why 3D? It is all about creating these memorable experiences. Recent studies have shown that users can be in the virtual and 3D environments improved learning outcomes, increased memory retention, since the space exists. Embodied in an avatar, and participate in a 3D world to ignite the area of the brain that is usually reserved for the body encounters. It also allows more self-expression, through the ability to customize and animated avatar and peer interaction.
If you tried to recreate the benefits of in-person Network, and create 1:1 connection in your virtual event, 3D is a good choice. I hosted a virtual”end”of the parties of my University of Oregon students in LearnBrite as a small consolation is not allowed to meet in person. The event was a huge success, with students sitting at a virtual fire pit and enjoy the virtual champagne and chat, and past event has technically ended.
These spaces can be hung over a pre-established or defined 3D content. There is no need to meet the standards of the office when you can meet virtually through a stream, on the beach, or even on the surface of Mars. 3D platform also offers integration with standard 2D event of the platform. LearnBrite and MootUp is reduced the client, allowing the speakers to the login and there is narrow, and presents a seamless line live into a 3D environment. I recently participated in a day long, data and analysis summit of which a dozen descendants seamlessly presented their slides and camera from a narrow into a complete, 3D auditorium.
You can also import and share a specific product, 3D content. Complex mechanical, electronic consumer goods, cars and other models can be imported into the 3D virtual space, allowing for remote collaboration and discussion. There is no more to demonstrate the Earth’s crust latest physical product, the 3D space is a real alternative allows customers to interact with products in the home.
Headset and without headset
Although each of the 3D event platform has a different degree of support in a variety of devices, most do not have the support of the VR headset. Number of users access these platforms via the headphone a very small moment, but it is still an important point of difference from 2. 5D and 2D event platform does not provide any VR support.
For most of the virtual events, the consumption of 3D avatar-driven environment in a 2D device, such as PC or tablet, it is desirable, because the VR headset, it can be heavy, cumbersome, and too uncomfortable to wear for hours at a time. Need to have a very compelling reason to use a virtual reality or Mr. headphones, like collaborative 3D content or watching a 360 degree film or live.
Platform, such as MootUp,LearnBrite, and staples is the world’s largest, has been specially designed to assist the center and support a wide range of equipment. Social VR platform, such as AltSpaceVR and participation is to establish a virtual reality headset, and provides a more powerful VR experience, with limited capacity laptops and mobile phones. Learn what you need the audience and how they plan on accessing the event is an important first step, choosing the right 3D event platform.
Call for creativity
Enlarged fatigue setting in, now is the time of innovation and creative thinking, on the establishment of a customer-centric, memorable virtual experiences. Tools and techniques are only limited by our lack of imagination and fear of trying something new. Be bold. Is Minister type of revolution. There is no turning back.
Lisa Paton Is immersive media strategy and media psychologists focus on commercial applications of new technologies.