Google is an advertising company. And ad revenue is always under siege–from competitors, regulatory bodies and market forces.
Today, about 70% of its revenue from advertising, according to the”functional segment”on Google search.
At the same time, shareholders expect solid growth. But how do you achieve this a fickle and fragile business like online advertising. One approach is to leave the dirty trick.
Google re-design the desktop search that such advertising looks like the machine results. The typography and placement is the same. And a new look map the subject of the next legitimate search results, and a small”ad”icon next ad, looks like another icon. The design is a clear example of the”dark lines”of the design to change user behaviour the benefits of Google at your expense. “(Around the time Google announced on Twitter This is because the user feedback, they will begin testing the new design to address the public concern.)
This aggressive and unethical to change without a doubt is designed to keep Google in the online advertising market share, the company currently enjoys 36. 2%share.
Google wants you on Google
Google’s latest move seems to be based on a more and more reluctant to the user is sent to the other place, which other companies can make money on these users.
In Mobile, the access to the website, Facebook and sign the deal, Google the resurrection of the”collection”of ideas, from its dying social network, Google+, and put it into the search. (A collection together-and other features of the social network, allowing users to”fixed”items of interest in their social profiles. The mobile part of the society’s strategy to”bake”the Google function into the other nature, which I detailed last month in this space.)
Unlike the collection in Google’s new collections feature of the Google search mobile app now using the AI pixie dust to help you select the item”pin”on the basis of your search history. Collection replace the”recent searches”tab. Of course, you can share your collections and invite them to participate.
And in one clear move, on Amazon, Google has also recently contributed to Google commercial results as the main search results page. Even if some of the product reviews will be now visible in the search results page.
Now about half of all search is in Google’s nature, the inner knowledge of the Board, YouTube, etc. Google clearly intends to grow that percentage.
Not all of Google’s recent moves have been objectionable. Google’s a great search engine that came out of the test and also to go to mobile this week. This is called a data set Search, and it is designed for researchers, but anyone can benefit from it. Search data set, which launched in September 2018 providing 25 million data sets, with thousands of data repositories of libraries, publishers and others. This is also great news or do research for enterprise technology purchases.
Still, revenue growth, obviously, is now driven by Google to trick users into clicking on the ad and provide an alternative external purposes on the Google search results page.
Maybe Bing is better?
Microsoft parties like it is 1999
And by”party”I mean”close the browser hijacking.”
Microsoft plans to force a change of default browser from Google search to its own Bing search engine computers to run Office 365 ProPlus in the product of the twice a year upgrade. Browser hijacking policy, which is carried out with a Chrome extension, to take effect next month the start of the 2002 version, and the Joint Australia, Canada, France, Germany, India, the United Kingdom and the United States
The next step has an Office 365 Enterprise E3, Office 365 Enterprise E5 and other version of office designed for large organizations.
This is not an error; this is a feature, according to Microsoft. The purpose of the policy is to enable the Microsoft search, its search for the soldiers and users of the computer at the same time. (One would think that in desktop search integration exists to encourage the voluntary adoption of Bing.)
The company said that they would switch to the default search engine of Firefox after.
Extensions will not be installed, and if Bing is currently the default, so the easiest way to avoid changes is to switch to the ice before the update, and then open back after.
Google ads confuse the policy and the Microsoft browser hijacking is the policy immoral.
These bold changes part of a larger shift in apparent culture in General, including politics: people are overwhelmed by information, and therefore not a real concern. Distraction opportunities.
Google can request, it flags the ad, while understanding that most users will not see the difference. Microsoft can ask it to give a clear indication, to restore the Google Search as the default user pressing, at the same time to know people generally to accept the default choice, regardless of the time to find out how to reverse.
I see Google and Microsoft’s latest move as part of a more widespread”ignorance of the industrial complex,”public dispersion and overloading core resources to be exploited for profit.
Maybe it’s time to change to a more ethical search engines?
Google no Google
The start page is the most interesting of the privacy search engine, because it is the only third-party search engine to get the full song search index.
The start page is not new. It started out as you must first in 1998 and became the Dutch company of the start page B. V. In 2000 through acquisition and currently a subsidiary of the privacy of a group. Interestingly, the services become more privacy focused on gradually, especially in 2005.
Next to every search result is a link that says”anonymous comments.” Select the link to open a URL through a proxy, which extends your privacy from the search engine’s website click.
The search engine does not record the user’s IP address, browser brand, operating system or a search query.
Bing, not MIcrosoft
I this week introduced a new privacy-centric search engine called OneSearch, which uses the Bing search engine, but commitment, no cookies, re-location, Personal Analytics, sharing user data with advertising and an unqualified search history. Verizon monetization OneSearch with contextual advertising is completely based on the current search conditions.
OneSearch using Microsoft’s Bing indicators.
Sounds good. However, critics noted that Verizon’s history of customer privacy violations, including user tracking supercookies, sell the user’s personal information with the cooperation of the NSA monitoring–not to mention that lobbying the United States Congress the legal right to sell user data and the violation of net neutrality. Verizon: can you hear me?
Here are 10 great privacy-oriented search alternatives:
- Search for encrypted
- Discrete search
- Start page
(The EU recently forced Google to add DuckDuckGo as a default search engine to provide European users.)
Something is wrong with the search
The bottom line is that something fundamental has changed in the world of search engines. It’s time for us and our organizations to rethink how and where we search.