Flush with fundraising dollars, Democratic presidential nominee Joe Biden’s campaign announced Wednesday morning that it’s dishing out an eye-popping $65 million this week for an ad blitz on TV, digital, radio and print.
Biden’s campaign described the buy as “the single largest paid media investment the campaign has made to date,” and deputy press secretary Matt Hill tweeted that the former vice president’s team is “going big on paid media and reaching voters across the map.”
The campaign spotlighted that the ads will run in 10 key general election battleground states: Arizona, Florida, North Carolina, Pennsylvania, Wisconsin, Michigan, Nevada, Ohio, Nebraska and Minnesota.
TRUMP CAMPAIGN RETURNS TO THE ECONOMY WITH 8-FIGURE AD BUY
While President Trump’s campaign had the upper hand early in the general election when it came to ad spending, Biden’s campaign has dramatically outspent the president’s team since mid-August when it comes to running TV commercials. The spending between the two campaigns is much more competitive when it comes to digital advertising.
Last week the Biden campaign outspent the Trump campaign $26.7 million to $8.2 million to run spots on TV, according to Advertising Analytics, a leading ad tracking firm. The Trump campaign edged the Biden campaign last week when it came to digital ad spending — $12.6 million to $9.1 million.